Journeys
EARLY ACCESSJourneys is available as an Early Access feature. To get access or learn more, contact your dedicated account manager or Support.
Journeys is a visual, no-code solution within Automation Studio for designing and automating multi-channel customer communication flows.
Use Journeys to design, automate, and personalize customer communication across every channel: from personalized messaging and behavior-based triggers to multi-channel automation, all on a drag-and-drop canvas.
When you sign up for Journeys, you automatically get access to Customer Profiles, the Infobip customer data platform, where customer profiles, attributes, and events are stored and managed.
Before you begin
Before building journeys, configure your account settings and user access. For more information, see:
Next, enable the communication channels that you plan to use and import customer data into the Customer Profiles platform. Person profiles and events stored in Customer Profiles provide the data used in Journeys.
- Add customer profiles and events to Customer Profiles.
- Define what customer actions trigger a journey using Events.
New to Journeys?
See the Before you begin section to set up your account, then create your first journey.
Looking for specific documentation?
Go directly to Journey editor, Journey elements, Templates, or Performance.
Explore Journeys
More resources
Key capabilities
Visual builder
Design journeys on a drag-and-drop canvas without writing code. Add elements, connect steps, and configure each node visually.
Flexible entry points
Trigger journeys from profile changes, real-time events, inbound messages, scheduled dates, external API calls, or SFTP imports.
Behavior-based communication
Branch the journey based on customer actions. Use wait-for-event elements to pause and react to responses, purchases, or profile updates.
Send-time optimization
Automatically send messages at the time each customer is most likely to engage, based on historical behavior.
Advanced analytics
Access standard and custom dashboards, funnel analytics, A/B test results, and channel-level performance metrics.
Journey versioning
Update active journeys while maintaining version history. Compare or roll back versions without interrupting participants already in progress.
AgentOS integration
Broadcast
Inbox
Chatbots
Customer ProfilesAvailable channels
Journeys supports 11 communication channels. Combine them freely within a single journey to reach customers on their preferred platforms.
Available channels depend on which channels are enabled in your Infobip account. Contact your account manager to enable additional channels.
Additional resources
Explore more tools and documentation to help you get the most out of Journeys.
Essentials
Browse foundational guides for creating an account, managing users, setting up APIs, and ensuring connectivity in the Essentials hub.
Support center
Browse troubleshooting guides and frequently asked questions in the Support center (opens in a new tab).
Use case library
Explore real-world examples in our Use case library (opens in a new tab) to inspire your implementation.