Zalo

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Zalo is a communication channel for businesses, press, and government agencies that are based in Vietnam to convey information and communicate with customers.

Use Zalo Business Solutions (ZBS) to send customer-centric and personalized notifications, alerts, and reminders from your Zalo Official Account. Example: booking confirmation, banking transaction alert, online order status update, and payment reminder.

Infobip provides you the required services to communicate with customers through Zalo.

Available solutions

Zalo uses a unified template model called ZBS Template Message for all business messaging. Templates must be pre-approved before sending and support both phone-number-based (ZNS) and UID-based delivery.

For one-way communication, use the Zalo API to send informative messages using pre-approved ZBS templates. Phone-based (ZNS) sending is available over the API and Broadcast. UID-based sending is available over the API only.

For more information, see ZBS message templates.

Features

Send personalized notifications and reminders.

Create a branded and verified profile for your business.

Create messages containing accented characters and rich formatting such as tables, images, and call-to-action (CTA) buttons.

Send notifications at a low cost and pay only for messages that are delivered successfully.

Add SMS as a failover option to make sure that customers receive your messages.

Technical specifications

The Zalo phone-based sending method (ZNS) supports MSISDN (phone numbers). The Infobip standalone Zalo API enables you to send notifications to Zalo phone numbers. The connection to Infobip services uses firewalled in-house servers or API connections.

Using Zalo over the API enables SMS failover if messages do not reach your customers. Set up SMS as a fallback option to make sure that important communications are delivered to your customers if they are not connected to the internet or do not have the Zalo app installed.

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