CTRLK
Customer Profiles
Events
Overview

Events

EARLY ACCESS

Events help you track customer activities and interactions to create targeted communication, build comprehensive activity timelines, and power your analytics and segmentation strategies.

Use events to:

  • Track customer behavior - Monitor what actions customers perform on your website or mobile app
  • Trigger campaigns - Initiate Journey campaigns based on specific customer actions
  • Build segments - Create dynamic segments based on event criteria
  • Analyze performance - Understand customer patterns and measure engagement with analytics
  • Personalize communication - Send relevant messages based on customer behavior

To access events, go to Customer Profiles → Events.

Manage events

Custom events

Track what activities your customers perform online with custom events you create.

Template events

Use prebuilt events to quickly start with common scenarios like e-commerce and banking.

Customer Profiles events

Track personal profile changes with standard and custom attributes.

Platform events

Track Journeys, Forms, Inbox, and Chatbots interactions by default.

Web SDK

Install and configure the JavaScript library to track events on your website.

Events export

Export event data to Amazon S3 for use in external systems and applications.

Use events across platform

Use events in segments, Journeys, analytics, and external systems.

Data retention for events

Understand data retention policies and how they affect event storage and usage.

Events best practices

Learn best practices for naming events, defining properties, and tracking by industry.



Manage tags over APICustom events

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