Campaign conversions
AVAILABLE ON REQUEST
In Campaign conversions, track your Journey and Broadcast campaigns conversion performance and attributed revenue.
Connect Journey channel metrics with custom events that track end user behavior. As part of your Journey or broadcast campaign, you might send end users links to your website or mobile app.
Use custom events to track end user behavior after they select these links, such as purchase, registration, activating promotion code, or form submission.
You can:
- Track direct and influenced conversions based on the recent click event in the campaign
- Track attributed revenue
Prerequisites
To use Campaign conversions, you must have:
- Custom event defined that you want to track
- Customer Profiles SDK integrated with your campaign
- URL shortening enabled for links to track URL clicks
- Purchase event with a field that contains revenue information to track campaign revenue
Filters
Use the following filters to refine your view:
- Campaign type - Select whether you want to view all campaigns, only Journeys, or only broadcasts. Only campaigns with at least one channel event are shown.
- Target event - Select the target event that is considered as conversion, such as Purchase, added to cart, or form submission
- Conversion value - Select the attribute that contains the order value to calculate direct revenue, such as order
- Conversion window - Select a period for attributing conversions. For example, for a Black Friday campaign, you expect end users to receive the message, select the link, and purchase within 7 days. You can select a minimum value of 1 and a maximum value of 100 minutes, hours, or days.
- Report period - Select the date range for the report
Campaigns list
Within the campaigns list, you can:
- Search campaigns - Use the search bar to find campaigns by name
- Filter columns - Apply column-specific filters
- Export report - Download the campaign data
The campaigns table displays:
| Column | Description |
|---|---|
| Campaign name | The display name of the Journey or broadcast campaign |
| Campaign ID | The unique identifier of the campaign |
| Version | The version ID of the Journey campaign |
| Profiles | The number of profiles reached by the campaign |
| Opens (Seen) | The total number of all standard channel Open and Seen events. For Email, the standard event is Opened. For other channels such as WhatsApp, Mobile Push, and Viber, the standard event is Seen |
| Clicks | The number of clicks on links in the campaign |
| Conversions | The number of events that indicate conversion. Profiles perform these events in a Journey after they select a message within the selected conversion window. In Mobile Push, there is no selection event, so the system attributes the conversion to a seen event. |
| Direct revenue | The sum of values extracted from the attribute selected for the conversion event, such as the Purchase event attribute |
| Influenced conversion | The sum of target events performed by profiles in a campaign after they open a message but have not selected the link. For example, for the Email channel, an end user opens the email but does not select the link. Three hours later, they make a purchase, indicating that the email influenced the purchase. |
| Influenced revenue | The sum of values extracted from the influenced conversion events |