Custom events

In the Custom events tab, you can track what activities your customers perform online. The custom events you create here will be used in your other features.

If you want to get started quickly with common scenarios, see Template events.

In the Custom events tab, you can:

• Search for events - Use the search bar to find specific events by name
• Create events - Select Create event to define new custom events
• View event details - See the event table with the following information:
  • Event name - The display name of the event
  • Event ID - The unique identifier used for tracking
  • Event properties - Additional data associated with the event

Create a custom event

To create a custom event:

1. Go to Customer Profiles → Events → Custom events tab.
2. Select Create event.
3. Enter the event name and event ID.
4. Define event properties if needed.
5. Select Create.

For more information about event naming and best practices, see Events best practices. To track events on your website, see Web SDK.