Manage segments over API

You can manage segments programmatically through the Customer Profiles API (opens in a new tab).

Use the API to create, retrieve, update, and delete segments as part of your automated workflows. To manage segments through the web interface, see Create a segment and Manage segments.

Available operations

The following operations are available:

Use cases

Common use cases for managing segments through the API include:

• Automated segment creation - Create segments based on external data sources or scheduled processes
• Dynamic segment updates - Modify segment rules based on business logic or user behavior patterns
• Integration workflows - Sync segments with external CRM or marketing automation platforms
• Bulk operations - Manage multiple segments programmatically for large-scale campaigns

For detailed API documentation including request parameters, response formats, and code examples, see the Customer Profiles API documentation (opens in a new tab).