Mobile push and In-app messages
Mobile applications provide end users with direct access to your products and services. When end users install your mobile application on their devices, they can interact with the application and perform actions. Example: They can open an account, order a product, or book an appointment. Thus, mobile applications facilitate customer engagement, enhance the user experience, and contribute to user retention.
Use the Infobip platform to send end users push notifications and in-app messages based on their interactions. Example: Remind end users about appointments, share account information and order details, and announce new products.
The Infobip Mobile SDK enables you to integrate your mobile application with the Infobip platform. Through this SDK, you can collect data about mobile application users, store this information in People, and communicate with your mobile users.
Use Mobile push and In-app messages with Infobip solutions
Use Mobile push and In-app messages with the following Infobip solutions.
| Solution | Mobile push | In-app messages | How to use with the solution |
|---|---|---|---|
| Moments | ✓ | ✓ | Send messages to end users through flows in Moments. |
| Broadcast | ✓ | X | Send messages to end users through broadcasts. |
| API (opens in a new tab) | ✓ | X | Send push notifications to end users through the API. |
| People | ✓ | ✓ | Get information about end user profiles, installation information for the specific application-device combination, and understand how end users interact with your application. |
| Analyze | ✓ | ✓ | Get analytics about the Mobile push and In-app messages that you send. |
Features
Mobile push notifications
Deliver meaningful and relevant information to end users when the customer is not in the mobile app. Push notifications can be triggered on Android and iOS devices.
In-app messages
Reach your mobile app audience with the highest click-through rate to accompany their mobile app user experience. In-app messages are shown on the device screen when a mobile app is opened. That way your customers will not miss valuable information.
Inbox
Save incoming messages to inbox, enabling end users to access previously received content at any time.
Mobile audience profiling
Mobile audience profiling is a crucial part of customer engagement. Infobip's mobile SDK collects data about mobile devices and users' behavior and synchronizes it with Infobip’s People.
Mobile app analytics dashboard
Keep an eye on how your communication strategy influences your mobile app audience activity. Track your churn ratio of new installs and uninstalls.
Detailed reporting
All customer conversations are recorded and available for audit and troubleshooting. Search conversations in real time and export them at any time.