Analyze message performance in Broadcast

Use built-in performance metrics in Broadcast to monitor campaign results, measure audience engagement, and improve future communication strategies.

Access the Analyze view

To access performance data for a specific broadcast:

Navigate to the All broadcasts (opens in a new tab) page.
Select a broadcast to open the Preview window.
Analytics appear on the right-hand side.

Basic message metrics

Broadcast shows real-time and final metrics to help you understand message delivery and volume:

Valid recipients: Total number of people targeted
Total sent: Total number of attempted deliveries
Approximate cost: Estimated cost of the campaign

Performance metrics

To access more detailed analytics, select View performance metrics.

The Delivery rate shows the percentage of messages that were successfully delivered to recipients. If the communication is still in progress, the graph displays the delivery split between the primary channel and SMS failover, if enabled.

The following additional metrics are available:

Completion rate: Shows how many messages were successfully completed, including messages sent through failover channels if applicable.
Click-through rate: Displays how many recipients clicked links in the message, if URL tracking is enabled.

NOTE

Messages delivered through SMS failover are included in the completion rate if they are successfully delivered.

Delivery by status varies by communication channel. The following table shows common delivery outcomes:

SMS	Mobile push	Email	Voice
No error	No error	No error	Answered
Handset error	Registration error	Dropped	Machine answered
User error	Expiration error	Bounced	No answer
Operator error	Cloud error	System error	Busy
			Undeliverable

For detailed definitions of each status, refer to the Response status and error codes page.

Channel-specific metrics

The Analyze view also provides channel-specific metrics beyond delivery and completion rates, depending on the enabled features:

SMS	Mobile push	Email	Voice
Delivery and completion rate	Delivery and completion rate	Delivery and completion rate	Delivery and completion rate
	Seen rate	Unique open rate and unique click rate tracking	Answered calls
		Click to open rate	Call time
		Bounce rate
		Clicks per device and OS
		Spam complaints rate
		Unsubscribed rate

View summary of a completed broadcast

Once a broadcast has completed, view its summary to confirm key data:

Recipients: Persons, tags, or segments
Metrics: Total messages sent and approximate cost
Sender information
Scheduling: start date, delivery time window, and time zone
Advanced settings: message validity period and sending speed

Available actions in Analyze view

From the Analyze view, you can generate and export performance reports or take additional actions.

Generate performance reports

Select Get report > Send as email.
In the dialog, select Create to have the report file emailed to you.
Use the link in the Get report window to access custom reports, if needed.

Channel-specific actions

You can also take additional actions by selecting Options:

SMS	Mobile push	Email	Voice
Duplicate	Duplicate	Duplicate	Duplicate
See in logs	See in logs	See in logs	See in logs
Pause/Resume (for broadcast in progress)	Pause/Resume (for broadcast in progress)	Pause/Resume (for broadcast in progress)	Pause/Resume (for broadcast in progress)
Stop (for broadcast in progress)	Stop (for broadcast in progress)	Stop (for broadcast in progress)	Stop (for broadcast in progress)
Save template	Save template	Save as content Email template	Save template
		Save HTML
		Download HTML

Broadcast settings AI Predictions