Meta Ads Reporting for Infobip Business Messaging
Meta Ads Reporting for Infobip Business Messaging is an Answers block that lets you integrate Infobip and Meta. This integration between Infobip and Meta provides detailed information to help you to understand how your Click-to-WhatsApp (CTWA) campaigns are performing when customers are led to conversations with the chatbot. It provides a combination of advertising insights provided by Meta and Infobip analytics.
This guide explains how to set up conversions for the WhatsApp Answers block using the Meta Ads Reporting for Infobip Business Messaging.
To use Advertising performance in People Analytics, see Advertising performance.
This integration shows:
- Whether the conversion happened
- How many new profiles were created based on a particular advert that is running on Facebook or Instagram
What you will need
The main prerequisites for setting up the integration are:
- Infobip account
- Facebook user with permission to connect Facebook page, Ad account, and Dataset to Meta Ads Reporting for the Infobip Business Messaging app
- Existing users need an Infobip account with the Integrations Manager
For more information on your Infobip account, contact your Account Manager or support (opens in a new tab).
Installation and configuration
To start integrating Click-to-WhatsApp ads with Infobip, use the following steps:
- Log in (opens in a new tab) to Infobip and go to Exchange.
- Search for Meta Ads Reporting for Infobip Business Messaging and click Add.
- Click Connect account.
- Choose the Facebook page, Ad account, and Dataset ID you want to use for tracking conversions.
- Once the connection is done, you see your account connected in Exchange.
How to use
Once your Meta account is connected, you are able to use the Meta Ads Reporting for Infobip Business Messaging Answers block.
Click-to-WhatsApp and Conversions in Answers
When you need to signal a conversion that happened back to Meta, use the Meta Ads Reporting for Infobip Business Messaging Answers block. The supported events are:
- Purchase
- LeadSubmitted
When defining the supported events, make sure that you provide the required conversion data in the Answers block.
First, create a local attribute within the chatbot for all three values:
- ClickID - text attribute
- Currency - text attribute
- Value - number attribute
When a conversion is happening, use the code element to store the proper values to those attributes.
An example of the code is:
attributeApi.set('Currency','EUR');
CTWA_Click_ID = attributeApi.get('whatsAppMoReferralCtwaClickId');
attributeApi.set('ClickID',CTWA_Click_ID);
Currency is hardcoded because it is expected to be the same throughout the chatbot. It can differ based on your use cases. Click ID is the value that comes from the chatbot as a part of the inbound message referral data. The value of the conversion depends solely on your use case.
LeadSubmitted event is expect to have the same data as with Purchase to be sent with the conversion event.
When everything is completed, you are ready to activate your chatbot and track conversions back to Meta.