# Reports and insights
## Analytics

Obtain information about the performance of chatbots, agents, and your contact center by using Infobip analytics. You can obtain reports and insights through [Answers](https://www.infobip.com/docs/answers/analytics), [Conversations](https://www.infobip.com/docs/conversations/analytics), [Moments](https://www.infobip.com/docs/moments/flow-elements/channels#channel-metrics), and [Broadcast](https://www.infobip.com/docs/broadcast/broadcast-performance).

## URL shortening and tracking

You can enable the following features for your Viber channel:

- **URL shortening**: Reduce the length of URLs.

- **URL tracking**: Track the number of times an end user clicks a URL. When an end user clicks the URL in the message body, an event is returned to Infobip. This event is recorded in reports and notifications.

You can enable [URL shortening](https://www.infobip.com/docs/url-shortening) without enabling [URL tracking](https://www.infobip.com/docs/url-shortening/tracking). However, to enable URL tracking, you must enable URL shortening.

URL shortening and URL tracking are available in the following solutions:

- [Flow](https://www.infobip.com/docs/url-shortening/url-shortening-in-flow) in Moments
- [Broadcast](https://www.infobip.com/docs/url-shortening/url-shortening-in-broadcast)