Engage New Mobile Users  

Industry statistics suggest that around 25% of users launch a newly downloaded application only once and then never come back. The average 7 day retention rate is 15%.  By the end of the first month, an app will have lost [around 90%](https://www.adjust.com/blog/what-makes-a-good-retention-rate/) of new users. This tutorial introduces you to the Flow that can help customer retention and engagement of new mobile users.
  
You can find this Flow as a template in Moments and set it up for your application. The template 'Engage new mobile users' sets up a Flow for sending a series of push notifications based on the end-users activity after the installation of an application that has Mobile SDK installed.
  
## Before Getting Started
  
To get started with this tutorial, you must have an Infobip account. [Log in](https://portal.infobip.com/login/) or [sign up](https://www.infobip.com/signup) for an account.
  
## Prerequisites
  
Once you have access to your Infobip account, you need to set up the Mobile SDK in your app by following the instructions on [Mobile application profile](https://www.infobip.com/docs/mobile-push/get-started/mobile-application-profile#set-up-mobile-sdk).

## Implementation Steps  

1. [Log in](https://portal.infobip.com/login/) to the web interface. Go to the **Moments** module > **CREATE FLOW** > **Start from Scratch**. Select **Trigger** and click **People Real-Time Event**.
2. Select **Install** event from Channel events in the condition sidebar that opens*.*

    NOTE  
    You do not need to create the Install event. The Install event has been provided as a standard (default) event for all mobile users, and there is no need to set it up separately.

3. Add the **Wait for an event** element, add Condition and Select **App Launch** event from Channel events. In the Waiting pane set waiting time to 4 days or less*.*

    TIP  
    When you set a period of time remember to consider other active flows that target the same audience in order to avoid spamming or confusing the audience with mixed messaging. An example Flow that you may have active could be the Welcome Series.

    NOTE  
    The App Launch channel event has been provided as a standard (default) event for all mobile users so it does not require separate setup.

4. For the 'If none matched' condition add the **Send Push notification** element, choose your application and define the message content.

5. If you would like to send a second notification reminder for the user to launch the app after the first notification was sent, repeat steps 3 and 4. Simply add another Wait for event element with the same conditions and an extra Send push notification element but change the text of the second push notification to show additional benefits of using the app.
6. When you are ready to send your message, click **VALIDATE**, and then **LAUNCH NOW**.

Your completed Flow should look something like this: