# People  

Our data platform stores all your customer information in one place and activates it within the Infobip products and solutions that you are using. It continuously “supplies” relevant information needed for your behavior-based interaction with customers, and for [conversations](https://www.infobip.com/docs/conversations) that happen via contact centers or [chatbots](https://www.infobip.com/docs/answers), to help you build a meaningful customer journey.
  
DO YOU HAVE AN INFOBIP ACCOUNT?
To use the Infobip web interface, you need credentials. If you already have an Infobip account, [log in](https://portal.infobip.com/login/) to our web interface. Otherwise, [create an account](https://www.infobip.com/docs/essentials/getting-started/create-an-account).

## Features

Data Synchronization  
[Transfer](https://www.infobip.com/docs/people/get-started#import-customer-data) and keep [syncing](https://www.infobip.com/docs/people/synchronize-your-audience) the data from your system using your method of choice: uploading files, People API, web or mobile SDK.

Customized Profiles  
Add customer preferences and actions to their [profile](https://www.infobip.com/docs/people/get-started#person-profile) to design a more tailored communication with your audiences.

Audience Segmentation  
[Segment](https://www.infobip.com/docs/people/manage-audience#segments) the audience based on different interests - [attributes](https://www.infobip.com/docs/people/manage-data#attributes) and [events](https://www.infobip.com/docs/people/events) - for more refined messaging and contextual targeting.

Tags and “Do Not Contact list” Management  
Organize your audience with [tags](https://www.infobip.com/docs/people/manage-audience#tags). Manage subscriptions automatically to avoid sending unwanted messages or mark callers that should be directed to a customer care agent.

Manage Duplicates  
All the profiles are automatically [merged](https://www.infobip.com/docs/people/synchronize-your-audience#merge-duplicate) using the contact address information to prevent duplicates and let you keep your customer base well organized.

GDPR Compliance  
Your audience information is stored securely and in accordance with GDPR.

## Technical Specifications  

The following image shows an overview of how you can use People and integrate it with your systems.