# Moments  

Moments, our customer engagement solution, is about sending out relevant content derived from important customer information, their interests, and activities.
  
When you sign up for Moments, you automatically get access to [People](https://www.infobip.com/docs/people), our customer data platform, where your customer profiles will be stored. You will be ready to send fully tailored notifications, reminders, promotional content, and more, in no time. But, first, check out the basics in this section, and then let`s get you started!
  
## Features  

Visual Builder

A codeless, drag-and-drop tool, [Flow](https://www.infobip.com/docs/moments/get-started#create-your-first-flow) allows you to design communication using different channels, time settings, segmented audiences, goals and metrics, and much more.

Omnichannel Capabilities

Multiple [channels](https://www.infobip.com/docs/moments#available-channels), one communication flow. Use SMS, Voice, Email, Mobile push and In-app messages, WhatsApp, Viber to create interactions for any business scenario.

Behavior-Based Communication

Trigger specific messages and steer the entire communication depending on [customer activity](https://www.infobip.com/docs/people/events).

Inbound Message Flows

Create a dynamic communication that relies on specific [end-user responses](https://www.infobip.com/docs/moments/flow-elements).

Time Triggered Messages

There are special dates, important dates, due dates, and other significant moments. Use any of them to [plan](https://www.infobip.com/docs/moments/flow-elements) and implement relevant interactions with customers.

Analytics

Measure the conversions every step of the way and adjust your settings and building blocks accordingly, or even pretest the communication using the [audience segments](https://www.infobip.com/docs/moments/analytics#-events-segmentation-analytics-) or [analyzing the funnel](https://www.infobip.com/docs/moments/analytics#-funnel-analytics-).

Connection Between Systems

Integrations are possible via [Call API](https://www.infobip.com/docs/moments/flow-elements/integrations#call-api-integrations). You can request the information from your system or database and save responses to Flow to help you design the conversation based on that information.
  
## Available Channels
  
- [Apple Messages for Business](https://www.infobip.com/docs/apple-messages-for-business)
- [Email](https://www.infobip.com/docs/email)
- [LINE](https://www.infobip.com/docs/line)
- [Messenger](https://www.infobip.com/docs/facebook-messenger)
- [MMS](https://www.infobip.com/docs/mms)
- [Mobile push and In-app messages](https://www.infobip.com/docs/mobile-push)
- [RCS](https://www.infobip.com/docs/rcs)
- [SMS](https://www.infobip.com/docs/sms)
- [Viber](https://www.infobip.com/docs/viber)
- [Voice](https://www.infobip.com/docs/voice-and-video)
- [WhatsApp](https://www.infobip.com/docs/whatsapp)
  
Check out all the [Flow elements](https://www.infobip.com/docs/moments/flow-elements) that can be combined with communication channels.
  
## Technical Specifications  

The following high-level diagram shows how Moments helps you create engagement and analyze results so that you can plan for improvement.