# Forms

A springboard to higher conversion rates, Infobip forms capture the customer data needed to generate new leads and update existing profiles. Forms embedded into your web pages can work together with the Infobip People platform, where all data is safely stored and ready to be used for relevant messaging and analytics.
  
An alternative would be to save and export the raw data collected through forms without relying on [People](https://www.infobip.com/docs/people), and work with it independently.
  
Forms are built and customized with the help of our intuitive editor.
  
You can create different types from the main Forms page on the Infobip web interface:
  
- **Regular** - create a form that allows users to opt-in to receive communications. Capture customer data from practically any source in order to generate new leads and update existing profiles.
- **Opt-out** - collect feedback from your customers about the reasons behind their decision to unsubscribe.
- **Facebook form** - collect data automatically from Facebook Leads Ads and start nurturing your Facebook audience immediately
- **Live Chat form** - gather more information from website visitors at the start of a live chat
- **Apple form** - send and receive messages over [Apple Messages for Business](https://www.infobip.com/docs/apple-messages-for-business) and then effortlessly save the responses directly in [People](https://www.infobip.com/docs/people). Furthermore, use Apple forms in conjunction with  [Conversations](https://www.infobip.com/docs/conversations), and chatbots in [Answers](https://www.infobip.com/docs/answers), to further enrich the customer journey.
- **WhatsApp Flows form** - collect submissions from [WhatsApp Flows](https://www.infobip.com/docs/forms/manage-forms#whatsapp-flow-forms-manage-forms). Use this information to build personalized end user journeys and save the responses in [People](https://www.infobip.com/docs/people).

## Features

Intuitive editor  
Drag and drop [editor](https://www.infobip.com/docs/forms/manage-forms#editor) lets you quickly add multiple field types to your forms.

Automatically create new leads  
[Connect](https://www.infobip.com/docs/forms/data-processing) your form directly to People and create new leads based on form submissions or enrich data for existing profiles.

Trigger automated communication  
[Launch communication flows](https://www.infobip.com/docs/forms/quick-start#engagement-and-segmentation) and automatically send messages over any channel right after form submission.

Audience segmentation  
[Target your audience](https://www.infobip.com/docs/forms/quick-start#engagement-and-segmentation) based on the type of form they filled and the data they submitted.

Smart embedding  
Auto-generated code snippets allow you to [quickly embed forms](https://www.infobip.com/docs/forms/integration#web-interface) into your web pages with no additional dev work.

Analytics  
[Analyze](https://www.infobip.com/docs/forms/performance-and-analytics) the form submission and conversion metrics. Raw data can be exported for your convenience.

## Use Forms with Infobip solutions

Use Forms with Infobip solutions to build high-converting layouts.

### Prerequisites

People Manager [role](essentials/manage-my-account/manage-roles#general-roles-predefined-roles) enabled in your Infobip account.

### Supported Infobip solutions

| Infobip solution | How to use |
| --- | --- |
| [Answers](https://www.infobip.com/docs/answers) | Use the form in your Answers chatbot. |
| [Conversations](https://www.infobip.com/docs/conversations) | Use the form in Conversations. |
| [Moments](https://www.infobip.com/docs/moments) | Use the information received through forms to create automated communication in Moments. |
| [People](https://www.infobip.com/docs/people) | Use the information from forms to build a broad customer database.Save the forms information in People to send confirmation emails, links, and other relevant communication to end users. |