# Email Infobip Email is a cloud-based, all-in-one solution for both transactional and marketing communications. With a rich drag-and-drop editor, powerful APIs, and flexible delivery options, Email enables you to send personalized, responsive messages at scale, with full visibility into engagement and delivery performance. Transactional and marketing communications serve different purposes and are sent under different circumstances: 1. Transactional: Sent to individuals in response to their actions or events (for example, password reset, order confirmation, account notification). 2. Marketing: Sent to promote products, services, or events to a group of recipients (for example, newsletter, promotional offer, announcement). You can send emails using: - Web interface: Use templates and campaigns, and as part of customer engagement solutions such as [Moments](https://www.infobip.com/docs/moments) and [Conversations](https://www.infobip.com/docs/conversations). - HTTP API: For transactional or marketing traffic. - SMTP API: For transactional traffic. Infobip manages outbound (sending) and inbound (receiving) email domains separately. Set up your [outbound domain](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#outbound-domain-configuration) to start sending, and optionally configure an [inbound domain](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#inbound-domain-configuration) to receive and process replies. --- ## Try out Email with Infobip Start exploring Email for your business. Use your free trial, and just in a few steps, you can send your first message and test key features. Ready to send your first message? Follow our [step-by-step guide](https://www.infobip.com/docs/email/get-started-with-email/send-your-first-email-message) to send your first Email message. Suppression management [Manage how your email system handles suppressed contacts](https://www.infobip.com/docs/email/email-deliverability/suppression-management) to maintain healthy delivery and sender reputation. Set up outbound email [Register and verify your outbound domain](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#outbound-domain-configuration) to start sending emails through Infobip. Set up inbound email [Configure an inbound domain](https://www.infobip.com/docs/email/get-started-with-email/set-up-your-domain#inbound-domain-configuration) to receive and process replies through webhooks. Create and reuse templates Use the [drag-and-drop editor](https://www.infobip.com/docs/email/email-editor) or [HTML](https://www.infobip.com/docs/email/email-editor/create-emails-with-html) to build branded, responsive email templates for campaigns and triggered sends. --- ## Use Email with Infobip solutions Infobip enables you to integrate Email into customer engagement solutions to improve communication and manage interactions. You can: - Send bulk notifications to large groups of recipients. - Deliver personalized content based on customer information. - Manage customer interactions across multiple channels. Send bulk promotional and transactional messages over Email. Create personalized, automated Email customer journeys. Use it through the web interface or HTTP API. Manage multi-channel customer support with agent-assisted Email messaging. Use it through the web interface or HTTP API. Explore different APIs and start by sending a simple email by defining the recipient and message text, or dive deeper and experiment with a rich set of advanced features. --- ## Developer resources Explore our Email API to send messages, manage templates, and receive replies in real time. Email HTTP API Review endpoints, parameters, and advanced functionalities available through different APIs. Send emails over SMTP Quick email setup and delivery via SMTP. API client library Explore the prebuilt SDKs to integrate Infobip APIs into your backend for faster development. Infobip developers A community for developers, engineers, and tech enthusiasts to connect, collaborate, and stay informed. Need help? If you get stuck, visit the API Get started page to explore key setup instructions and examples. --- ## Features Understand the core capabilities of Infobip Email and how they support different use cases from simple messages to advanced automation. Rich design editor Create responsive emails using a drag-and-drop editor or custom HTML. Add text, buttons, and images, and preview your layout on different devices. Use customer data and placeholders (handlebars) to personalize subject lines, content, and links. Supports dynamic content at scale. Email validation Use built-in email validation to check if an email address is valid, active, and safe to send to. This prevents wasted sends, protects your reputation, and increases the likelihood that your campaigns reach the inbox instead of the spam folder. Journey flows Define visual workflows for automated sends based on events or schedules. Reuse flows across campaigns or use cases. Tracking and analytics Track deliveries, opens, clicks, unsubscribes, bounces, and spam reports. Access built-in reports or forward events to external systems. Inbound emails Receive replies to outbound emails through a reply-to address. Parsed messages are delivered through webhook for processing. Disaster recovery Ensure high availability and business continuity by minimizing service disruptions during unexpected outages or regional issues. Available in Europe and the US. Deliverability services Access expertise and insights to optimize email delivery, increase engagement, and protect your sender reputation. Benefit from real-time monitoring and fast issue resolution. Email storage and retrieval Store and access sent email content with two options: archives for long-term retention and logs for daily access. Retrieve message details, status, and content as needed. --- ## Additional resources Explore more tools and documentation to help you plan, integrate, and support your Email use case. Essentials Browse foundational guides for creating an account, managing users, setting up APIs, and ensuring connectivity in the [Essentials hub](https://www.infobip.com/docs/essentials). Pricing Estimate your messaging costs with our [interactive pricing calculator](https://www.infobip.com/pricing). Select Email and choose your country to see current rates. Support center Browse troubleshooting guides and frequently asked questions in the [Support center](https://support.infobip.com/library?product=17). Use case library Explore real-world examples in our [Use case library](https://www.infobip.com/use-cases). For technical specifications related to Email, refer to the following documentation: - [**Email specifications**](/docs/email/get-started-with-email) - [**Technical workflow**](/docs/email/get-started-with-email/technical-workflow) --- Ready to get started? Start your free 60-day trial today and explore Infobip's messaging solutions. [Start free trial](/signup) ---