# Get started with campaign tags
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## How to use campaign tags [#how-to-use-campaign-tags]

Use campaign tags to do the following.

- Group products based on specific criteria, such as region. To do this, add campaign tags to the required products. Example: To group all flow campaigns for Brazil, add the _Brazil_ tag to all relevant flows. Refer to the section that explains how to add tags to [flows](manage-campaign-tags#add-remove-tag-to-flow).
- Find groups of campaigns. To do this, [filter flows by campaign tags](manage-campaign-tags#filter-campaigns-based-on-tags). Example: Find all Flow campaigns in Brazil by using the _Brazil_ tag.

## Prerequisites [#prerequisites]

You must have an Infobip account to use campaign tags. If you do not have an Infobip account, register for an account through the [Signup](https://www.infobip.com/signup) page.

## User roles [#user-roles]

The following table shows the set of permissions for each user role.

| Role | Permissions |
| --- | --- |
| Communication manager | Can do the following.- [Create](manage-campaign-tags#create-campaign-tag) campaign tags.- Add campaign tags to products. Example: [Add a campaign tag to a flow](manage-campaign-tags#add-campaign-tag-to-flow) in Moments.- [Rename](manage-campaign-tags#rename-campaign-tag) campaign tags.- [Delete](manage-campaign-tags#delete-campaign-tag) campaign tags.- [View a list](campaign-tags-home-page) of campaign tags.- [View a list of products](manage-campaign-tags#identify-tag-usage) where the tag is used.- [Search](campaign-tags-home-page) for campaign tags. |
| Content manager | Can do the following.- View a list of campaign tags.- View a list of products where the tag is used.- Search for campaign tags. |