Infobip supports **Apple Messages for Business (AMB)** across multiple channels and platforms, enabling flexible, personalized communication with your customers.

## Messages for Business over API

You can use Apple Messages for Business with either of the following API options:
- **Apple Messages for Business API**
    - Use Apple Messages for Business API as your communication channel.
    - Supported message types are text, image, video, document, quick reply, rich link, and typing indicator.

For more information, refer to the [Apple Messages for Business API](https://www.infobip.com/docs/api/channels/apple-mfb)

- **Messages API**
    - Integrate Apple Messages for Business into your broader messages API channel stack alongside other digital channels.

For more information on integration for multiple digital channels, refer to [ Messages API](https://www.infobip.com/docs/messages-api).

## Messages for Business over Conversations
  
Use Messages for Business over [Conversations](https://www.infobip.com/docs/conversations) to provide customers with quick support through one-on-one conversation with a live agent.
  
Offer customers the option to switch their chat from a chatbot to a live agent. Live agents can handle requests that a chatbot may not be able to handle.

## Messages for Business over Answers
  
Use the Infobip chatbot building platform, [Answers](https://www.infobip.com/docs/answers), to build artificial intelligence and keyword-based chatbots for real-time communication with customers. By deploying chatbots, you can provide round-the-clock support to customers.
  
Customers can communicate with the chatbot by using one of your Messages for Business entry points.

## Messages for Business over Moments
  
Use Messages for Business over Flow in Moments to send communications based on customer information such as interests and activities. Use it to help customers resolve issues, schedule appointments, buy products and services, and much more.
  
For more information about how to create and build your flow, refer to the [Create Flow](https://www.infobip.com/docs/moments/manage-flow) article.