# AI gamification

An AI-powered gamification tool uses artificial intelligence to create interactive, game-like experiences that engage end users and collect useful data.

Infobip's **AI gamification** is a set of AI-powered gamification tools designed to make lead collecting a fun, competitive experience. Instead of filling out forms, end users play a game and compete for a high score. To join, they provide basic information such as name and company, which are saved in People for lead generation.

Note
Currently, AI gamification is available for WhatsApp chatbots.

## Prerequisites [#prerequisites]

Contact your Infobip account manager to activate AI features in your account.

## Why use AI gamification [#why-use-vocalize]

- **Engage end users**: Gamification is more engaging and interactive than data collections methods such as filling out forms.
- **Generate leads**: If the end user agrees to play the game, collect user information such as name and company, and save this information to create a lead.

## Use AI gamification with Infobip solutions [#use-with-infobip-solutions]

Use AI gamification with the following Infobip solutions:

Use Answers chatbots as the interface through which end users interact with the AI gamification tools.

Save the collected end user data into new or existing Person profiles.

## Gamification tools [#gamification-ttols]

Infobip offers the following AI gamification tools:

- [Vocalize](https://www.infobip.com/docs/ai-hub/ai-gamification/vocalize): End users repeat a configured phrase by following the specified instructions. AI scores their response.
- [Augmentation](https://www.infobip.com/docs/ai-hub/ai-gamification/augmentation): End users use their device's camera to interact with branded digital items that are displayed on their screen as if placed in their real-world surroundings. AI scores their interactions.